Avoid the curses that come along with picking the wrong agency. We know that bad agency relationships can feel like you’re in the Twilight Zone and can spread poison across marketing teams. With the …
2023 was a big year for marketers. Some lost their jobs, while many lost budgets and were expected to do more with less. With less resources, growth goals (and all of the pressures …
When the agency-client relationship is like forcing a square peg into a round hole Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, …
Many marketing organizations face the same challenges: brands are working with multiple agencies with no cohesion, centralized global strategy or single source of truth. This leads to significant budget waste, core audience confusion, lack …
At the start of 2022, after another full year of running RFPs and pitching new business remotely (in most cases), we wanted to share our five general observations of 2021 and our hopes for …
Effectively communicating your agency’s value proposition and how you can solve your potential client’s challenges matters more than ever. Having read through more RFP submissions than we can count, we thought some tips on …
Creating chemistry was a tall enough order before migrating to online pitch meetings. In the absence of sitting around a table, popping up to whiteboard ideas, hearing the sounds and feeling the energy of …
When COVID-19 hit the U.S., the financial markets felt the hit too. Many companies responded by pausing budgets and advertising campaigns to focus on immediate business needs during the early weeks of shelter in …
Business “as usual” is hard as brands are doing their best to exist, operate and communicate during these unprecedented times. Among the many changes to our personal and professional lives, climate appropriate messaging has …
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