Effectively communicating your agency’s value proposition and how you can solve your potential client’s challenges matters more than ever. Having read through more RFP submissions than we can count, we thought some tips on …
Creating chemistry was a tall enough order before migrating to online pitch meetings. In the absence of sitting around a table, popping up to whiteboard ideas, hearing the sounds and feeling the energy of …
When COVID-19 hit the U.S., the financial markets felt the hit too. Many companies responded by pausing budgets and advertising campaigns to focus on immediate business needs during the early weeks of shelter in …
Business “as usual” is hard as brands are doing their best to exist, operate and communicate during these unprecedented times. Among the many changes to our personal and professional lives, climate appropriate messaging has …
We’ve heard many clients say, “they pitched us with the ‘A Team’, then we got the ‘C Team’.” This is an ongoing issue that can be avoided. An example is during the pitch process, …
We have seen a lot of pitches. Every agency brings their own unique style and personality to the process. The opportunity goes beyond “selling” your agency as this is the time to establish the …
Finding a new agency partner is tough. It’s a big risk to take and is a lot of work. What if the new agency isn’t the right fit? How do you go through the …
The agency RFP process is broken. But, it’s not your fault. The process is not designed to solve your key business issues. It’s incredibly complicated: entails the cooperation of multiple departments, a massive technology …
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