Finding the right agency partner can be as complex as finding a soul mate. You may spend weeks or years with someone, only to ask yourself, “Is this the right fit for me?”. Sometimes …
Kicking off a new year often opens the door for kicking off conversations about agency contracts, partnership scope and compensation. We believe in creating financially viable partnerships for both brands and agencies. Neither side …
2024 has had no shortage of twists and turns. As we close the chapter on another year, we reflect on the Most Impactful B2B Marketing Trends we’ve seen over the last 12-months across our …
Before hiring an Agency Search Consultancy, it’s imperative to understand how they get paid. As the client, you have the right to know if they are receiving kick-backs or payments from agencies and if …
Avoid the curses that come along with picking the wrong agency. We know that bad agency relationships can feel like you’re in the Twilight Zone and can spread poison across marketing teams. With the …
2023 was a big year for marketers. Some lost their jobs, while many lost budgets and were expected to do more with less. With less resources, growth goals (and all of the pressures …
When the agency-client relationship is like forcing a square peg into a round hole Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, …
Many marketing organizations face the same challenges: brands are working with multiple agencies with no cohesion, centralized global strategy or single source of truth. This leads to significant budget waste, core audience confusion, lack …
At the start of 2022, after another full year of running RFPs and pitching new business remotely (in most cases), we wanted to share our five general observations of 2021 and our hopes for …
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