This is an important (and very true) cautionary story for both Marketers and Agencies about how a Paid Media Agency landed on the "Do Not RFP" list for a Creative Agency Search. It's also …
It's not news that the world has changed, is changing, and will keep changing. Unless you've been off-grid, you already know AI is rewriting how people research, decide and buy. Here's how that shift …
As the only B2B Technology Agency Search Consultancy, we get asked this question regularly by Marketers, Vendors and even Agencies themselves: "Who are the best B2B Technology Agencies?". We’ve sat on the front lines …
Team alignment. This can be more complicated than anticipated. Teams have different priorities. People have different opinions. There's internal politics, feelings, and dynamics to navigate. It takes a ton of time, cross coordination and …
Our answer might surprise you. One of the first questions Marketing Leaders ask when preparing for an agency review is whether they should invite their incumbent agency to participate. The instinct is almost always …
That is a wrap (almost)! This may be a strange comparison to you at first, but 2025 has had reminiscent vibes of 2020. While the hysteria hasn’t been anchored around a global pandemic, the …
AI is changing everything. The market is changing, what matters to your target audiences is changing, how content is consumed is changing, how people research is changing, your executive's expectations are changing, goals are …
Avoid the curses that come along with picking the wrong agency. We know that bad agency relationships can feel like you’re in the Twilight Zone and can spread poison across marketing teams. With the …
A thorough Agency Review Process is a collection of micro-moments across all touch-points with the ultimate goal of creating the right client-agency partnership. Agencies sometimes approach responding to RFPs and Pitch Assignments with additional …
As 2026 approaches, many marketing organizations are asking yourselves this question: “Do WE need a new agency?”. The market is changing, your target audiences are changing, the way your audiences research and consume content …
Since the 80s we’ve been worried about robots taking our jobs, and really, taking over the world. Terminator, RoboCop and others showed us insight into a robot dominated future. And while Arnold Swartnezager (probably) …
Clients and Agencies have been overly relying on case studies to build confidence for a long, long time. Agencies often use case studies to demonstrate how smart they are to new potential client teams. In …
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