Before hiring an Agency Search Consultancy, it’s imperative to understand how they get paid. As the client, you have the right to know if they are receiving kick-backs or payments from agencies and if …
Avoid the curses that come along with picking the wrong agency. We know that bad agency relationships can feel like you’re in the Twilight Zone and can spread poison across marketing teams. With the …
2023 was a big year for marketers. Some lost their jobs, while many lost budgets and were expected to do more with less. With less resources, growth goals (and all of the pressures …
Marketing and Procurement teams have been running agency searches for a long, long time. You have navigated these choppy waters the best you can based on past experiences and leveraging whatever materials you can …
When the agency-client relationship is like forcing a square peg into a round hole Just like any relationship, the agency relationship takes time and work to be successful. It requires open and honest communication, …
We know… We know… This may be an unpopular opinion, but hear us out. Both brands and agencies should be focused on making sure the relationship is the right fit for your current organization. …
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Many marketing organizations face the same challenges: brands are working with multiple agencies with no cohesion, centralized global strategy or single source of truth. This leads to significant budget waste, core audience confusion, lack …
At the start of 2022, after another full year of running RFPs and pitching new business remotely (in most cases), we wanted to share our five general observations of 2021 and our hopes for …
The age-old agency RFP process has historically been about “the win”. Both the agency and the client have had to hold certain cards near their chest. RFP/RFI questions have been littered with hundreds of …
Effectively communicating your agency’s value proposition and how you can solve your potential client’s challenges matters more than ever. Having read through more RFP submissions than we can count, we thought some tips on …
Creating chemistry was a tall enough order before migrating to online pitch meetings. In the absence of sitting around a table, popping up to whiteboard ideas, hearing the sounds and feeling the energy of …
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