Agency
Partnerships
Reimagined

Agency
Partnerships
Reimagined

Agency
Partnerships
Reimagined

The agency RFP process
is broken

The agency RFP process
is broken

The agency RFP process
is broken

Unfortunately, many Agency RFPs go into market without clearly defined business goals, scope and service requirements, budget parameters or key internal stakeholder alignment. This lack of insight into what is actually being solved for, has made it impossible for both brands and agencies to assess if the partnership is fundamentally the right fit. 

As marketers, you know that when core fundamental alignment is not achieved, you’re in for a rough ride. The wrong agency/client relationships are forged; causing the inability for your marketing team to show the impact of your efforts, while your business growth goals slip further out of reach (not to mention the many headaches and money wasted). 

And, the constantly changing agency landscape, lack of transparent agency pricing and ever evolving complexities of global B2B technology brand’s needs have only compounded these challenges further.

Unfortunately, many Agency RFPs go into market without clearly defined business goals, scope and service requirements, budget parameters or key internal stakeholder alignment. This lack of insight into what is actually being solved for, has made it impossible for both brands and agencies to assess if the partnership is fundamentally the right fit. 

As marketers, you know that when core fundamental alignment is not achieved, you’re in for a rough ride. The wrong agency/client relationships are forged; causing the inability for your marketing team to show the impact of your efforts, while your business growth goals slip further out of reach (not to mention the many headaches and money wasted). 

And, the constantly changing agency landscape, lack of transparent agency pricing and ever evolving complexities of global B2B brand’s needs have only compounded these challenges further.

We started Tenx4 to fix this

We started Tenx4 to fix this

Hello! We are Tenx4
(pronounced Ten-by-four):

Hello!
We are Tenx4
(pronounced
Ten-by-four):

We are the only “B2B Technology Agency Search
Consultancy” Specialist (that we know of). This distinctive expertise and deep knowledge of B2B nuances enables us to help B2B brands create better agency partnerships.

We work closely with Marketing Teams & Global Sourcing Leaders to help you find the right agency partners; taking much of the burden and heavy lift off of your team. 

As ex-agency leaders and marketing practitioners ourselves, we are uniquely qualified to help B2B tech brands navigate the ultra-complex agency review process… and we’re your strategic partner every step of the way.

This results in significant time and cost savings for you and your team, while also creating long term and successful agency partnerships that are built specifically to help you achieve your goals.

We are the only B2B Agency Search Consultancy Specialist (that we know of). This distinctive expertise and deep knowledge of B2B nuances enables us to help B2B brands create better agency partnerships.

We work closely with Marketing Teams & Global Sourcing Leaders to help you find the right agency partners; taking much of the burden and heavy lift off of your team. 

As ex-agency leaders and marketing practitioners ourselves, we are uniquely qualified to help B2B brands navigate the ultra-complex agency review process… and we’re your strategic partner every step of the way.

This results in significant time and cost savings for you and your team, while also creating long term and successful agency partnerships that are built specifically to help you achieve your goals.

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How We Help

How We Help

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Discovery

Discovery

We help brands understand what you’re solving for through a robust and extensive discovery process to uncover your true business objectives, global requirements, goals, partnership scope, budgets, partnership ideals, etc.; creating key stakeholder alignment

We help brands understand what you’re solving for through a robust and extensive discovery process to uncover your true business objectives, global requirements, goals, partnership scope, budgets, partnership ideals, etc.; creating key stakeholder alignment

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Shortlisting

Shortlisting

We leverage our database and deep industry knowledge to curate a custom pre-vetted shortlist of agencies built specifically to solve your fundamental business needs

We leverage our database and deep industry knowledge to curate a custom pre-vetted shortlist of agencies built specifically to solve your fundamental business needs

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Documentation

Documentation

We create the documents needed to support your review process: RFP Questionnaire Brief, Pricing Documents, Scoring Criteria Documents, Timeline Documents, Pitch Assignment, etc.

We create the documents needed to support your review process: RFP Questionnaire Brief, Pricing Documents, Scoring Criteria Documents, Timeline Documents, Pitch Assignment, etc.

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Facilitation

Facilitation

We manage and facilitate all communication, Q&A, internal alignment and strategy meetings, agency pitch meetings, agency feedback sessions, etc.; working closely with internal stakeholders across both marketing and procurement.

We manage and facilitate all communication, Q&A, internal alignment and strategy meetings, agency pitch meetings, agency feedback sessions, etc.; working closely with internal stakeholders across both marketing and procurement.

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Negotiation

Negotiation

We lead a thorough contract review process; informing strategies for negotiations, identifying price efficiencies, creating SOW transparency and building financially viable partnerships for both sides.

We lead a thorough contract review process; informing strategies for negotiations, identifying price efficiencies, creating SOW transparency and building financially viable partnerships for both sides.

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Onboarding

Onboarding

We help facilitate the agency onboarding and offboarding process; creating workflows, timelines, managing deliverables and informing phased transition plans for seamless agency transitions.

 

 

We help facilitate the agency onboarding and offboarding process; creating workflows, timelines, managing deliverables and informing phased transition plans for seamless agency transitions.

 

 

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The Value
We Provide

Stakeholder Alignment

Agency Shortlisting

Time Savings

SOW Transparency

Cost Savings

Successful Partnerships

Stakeholder Alignment

Agency Shortlisting

Time Savings

SOW Transparency

Cost Savings

Successful Partnerships

What Our Clients Say About Us

I highly recommend Tenx4 for finding the best agency partner for your business. Their RFP services paid for themselves, securing long-term fee savings through skilled rate negotiation and clear contract scope language. Beyond the fiscal benefits, Tenx4 is invaluable to everyone in the process — your core team (it's practically a 2nd job!), procurement, stakeholders, and agencies alike. No one "wants" to go through an RFP, but Tenx4 makes it seamless, organized, and thorough, while ensuring you find the agency with the best long-term potential. They bring perspective and experience we couldn't have replicated internally. I'll never do another RFP without them.

Performance Marketing Director,
F1000 Company

Our company enlisted Tenx4 to conduct two Agency Searches (at the same time): a Global Paid Media RFP and a Creative RFP. Managing searches of this magnitude could have easily turned into a full-time job. Fortunately, we were referred to Tenx4 and they helped us conduct meticulous search processes. They guided us through the development of a detailed RFP, ensuring that all agencies had a clear understanding of our business scope and could tailor their proposals accordingly. They helped us ask insightful questions and negotiated fair rates and pricing. As a result, we have onboarded two exceptional new agencies, and we couldn't be more excited about the future.

VP of Marketing,
$12B Private Company

Working with Tenx4 was an absolute revelation. Who knew the RFP process could be enjoyable, tightly organized and lead to exactly what we needed? My organization has run 4 RFPs through Tenx4. I was referred to Tenx4 by a colleague and came to them with a difficult task to help us find the right Global Communications Agencies to tell our story to the world and increase our external voice. We asked Tenx4 to think outside of the (B2B) box and help us find agencies who are strategic thinkers and creative storytellers. The result? They overdelivered. I couldn't recommend them enough. In fact, I wish I could do the RFP process all over again, so I get to work with them again.

VP of Comms,
F500 Company

We Run Reviews Across the Spectrum

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Communications & PR

Communications & PR

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Full Service

Full Service

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Branding & Creative

Branding & Creative

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ABM

ABM

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Paid Media

Paid Media

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Specialized

Specialized

(Change Management, Event,
Web, OOH, etc.)

What Agencies Say About Us

(Because we think that is important too....)

Working with Tenx4 over the past few years has been nothing short of fantastic. They’re not just thorough, timely, and concise — they make the whole process feel seamless and exciting. Tenx4 gets both sides of the pitch equation, always being upfront and respectful about the deliverables and timelines. Their expertise shines when helping agencies understand the core elements of the brief and truly grasp what clients want in a new partner. They’re all about finding the perfect long-term partners, not just quick fixes. I can’t recommend them enough for anyone on either the client or agency side.

VP Business Development

 There isn’t an agency on the globe that would rather receive an RFP from another Agency Search Consultancy over Tenx4. Tenx4 is a true partner, they look out for the agencies they invite to pitch. Want some advice? Listen to every word they tell you. Write it down. Treat it like gospel. We do. Tenx4 are the only consultants we have ever worked with to give us free, high-quality, actionable advice on how to prepare for a pitch. And, what to do next time.

CEO & Founder

What makes Tenx4 truly stand out is their ability to properly match their clients with the right agency partner. From the initial agency vetting screening, to the incredibly well through out opportunity briefs, all the way through navigating last-minute changes that can sometimes occur during the RFP process, Tenx4 is truly committed to creating the right partnerships for both their client and the agencies. And having worked with the Tenx4 team for quite a while now, I can honestly say that our agency story has never been more succinct, our presentations have never been stronger, and our new business opportunities have never been more aligned with what our agency does best. We are grateful to call the Tenx4 team partnerships of our agency. I cannot recommend them enough.

Head of New Business

When You Change Agencies,
You Take a Risk. We Eliminate
That Risk.

When You Change Agencies, You Take a Risk. We Eliminate
That Risk.

Contact us to explore how your business can reimagine your agency partnerships.

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