We have been fielding a lot of questions about CDPs of late—and we love it! Getting a singular view of how customers experience your brand is vital. It’s at the core of attribution and a necessity for delivering a more relevant, personalized experience.
“But should I invest in a Customer Data Platform (CDP) or a Data Management Platform (DMP),” we’re often asked. As with all technology decisions, we recommend starting with outlining your business objectives, but have put together a simple chart to help you understand the differences.
Interested in scoping out your needs to determine what’s best for your business? Shoot us a line at firstname.lastname@example.org and we’d be happy to help.