November 5, 2018No Comments

B2B Measurement Considerations for Brand Campaigns

Brand campaigns can have a tremendous impact on your overall marketing programs. The challenge is proving the effectiveness. Having a proper measurement infrastructure in place can show the impact of a brand campaign through a variety of KPIs. Below are some proxy metrics to consider when building your brand measurement framework.

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If you are interested in learning more about creating the right measurement infrastructure for your programs, feel free to contact us

November 5, 2018No Comments

Difference Between a Customer Data Platform and a Data Management Platform

We have been fielding a lot of questions about CDPs of late—and we love it! Getting a singular view of how customers experience your brand is vital. It’s at the core of attribution and a necessity for delivering a more relevant, personalized experience.

“But should I invest in a Customer Data Platform (CDP) or a Data Management Platform (DMP),” we’re often asked. As with all technology decisions, we recommend starting with outlining your business objectives, but have put together a simple chart to help you understand the differences.

CDP DMPkey.001.jpegInterested in scoping out your needs to determine what’s best for your business? Shoot us a line at and we’d be happy to help.