Brand campaigns can have a tremendous impact on your overall marketing programs. The challenge is proving the effectiveness. Having a proper measurement infrastructure in place can show the impact of a brand campaign through a variety of KPIs. Below are some proxy metrics to consider when building your brand measurement framework.
If you are interested in learning more about creating the right measurement infrastructure for your programs, feel free to contact us hello@tenx4.com
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
No comments.