AI is changing everything. The market is changing, what matters to your target audiences is changing, how content is consumed is changing, how people research is changing, your executive's expectations are changing, goals are changing... the list goes on. If you don’t change too, you’ll be lost in the shuffle, your goals won’t be met and there will be catastrophic disaster across your organization.
This moment is pivotal – brands need to differentiate, evolve, capture your audience’s attention and stay ahead of the curve. But how?
With so much at stake (like super high stakes), you need to know that your agency partners are helping you stay ahead of the pack, rather than drowning in the forgettable ‘sea of sameness’. This time, your job and your organization are on the line.
Here are 8 HUGE signs you need a new agency:
- Nothing in their recommendations to you is evolving – last year’s playbook doesn’t work anymore and won’t help you reach your goals.
- They can’t help you show the impact of your marketing investments to your boss – your job could be on the line for this one. You need a partner who can help you strategically story-tell, not just tactically execute.
- Your brand is flat, not built for this moment and not reaching your target audiences – we’re in an attention economy and to survive your agency should be helping you differentiate yourselves.
- You’re not seeing price or time efficiencies created by leveraging AI across things like research, production and analytics – if you’re agency isn’t leveraging AI tools to enhance your partnership to make you faster, better and smarter, you are behind the curve and you're wasting money.
- They’re not educating you – so much is changing, they should be helping you evolve, not the other way around.
- They can’t retain their talent – you’re wasting time, energy and institutional knowledge having to re-onboarding team member after team member, after team member again. This is impacting your business and stunting your growth.
- They are order takers, not strategic partners – your agency should be helping you rethink strategies, finding unique insights about your audiences and helping your brand create relevance in this ever-evolving market.
- You don’t trust them – trust is the foundation of every thriving relationship. If you do not trust your agency, great work cannot be done.
Time is ticking. Your boss, the c-suite, boards, shareholders and stock prices need to see impact now. They are doubling-down on AI. Change is happening rapidly. There has never been a more urgent moment.
Are you built for this moment and do you have the partners in place to usher this change?
Don’t be afraid to do something different. Staying the same and keeping the status quo should be more terrifying. In this market, you can only coast downhill.
We get it. When you change agencies, you take a risk. But, at this point, the bigger risk is staying the same.